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Alignment: using the balanced scorecard to create corporate synergies Robert S. Kaplan, David P. Norton
Publisher: Harvard Business Press

The alignment sequence recommended by Kaplan and Norton (2006) starts when the corporate headquarters articulates enterprise value proposition that will create synergies among operating units, support units and external partners. Kaplan, Robert S., and David P. Strategy Execution and the Balanced Scorecard. Alignment: Using the Balanced Scorecard to Create Corporate Synergies. Harvard Business School Press, 2006. Alignment: Using the Balanced Scorecard to Create Corporate Synergies book download. The fourth book, Alignment, described principle #3, how to create and capture corporate synergies through vertical and horizontal alignment of business and support units. Alignment: Using the Balanced Scorecard to Create Corporate SynergiesMost organisations consist of multiple business and support units, each populated by highly trained, experienced executives. Date Wednesday, January 7 Companies need a formal process for using strategic objectives to set priorities for where operational improvements can have the largest impact on strategy execution. To improve alignment and that there is no effective tool to gauge maturity of IT-business alignment.